7 Steps to Create a Successful Supplement Brand

Nowadays, health products are growing highly demanded. People are more conscious about their health and actively seek products that support their well-being. Thus, various supplements appear on the market. They always include vitamins, minerals, herbal extracts, amino acids, and other dietary products. They can offer many benefits, such as boosting immunity, supporting digestion, enhancing energy, and promoting skin or joint health. Companies offer these supplements in different forms, including capsules, tablets, powders, gummies, and liquids. 

The supplement market has become highly competitive. There are many big brands and new companies to develop innovative products for more market share. If you also want to join in this sector, a clear plan to start your supplement business is important.

• Market research
• Register your business
• Product making
• Correct labeling
• Suitable packing
• Set stores and conduct marketing
• Good shipping

Market Research

This is a key step to start supplement business. You can get a clear understanding in many aspects.

Identify your target market

If you don’t know what supplement product you should sell, a detailed research is necessary. It helps you know the latest trend on  popular ingredients, supplement forms and wellness trends. Then you’ll have a rough idea about your products.

Find a niche product

Supplements come in various forms to meet different consumer preferences and health needs. Common types include vitamin gummies, protein powder, fish oil, etc. You can focus on a specific demographic like seniors or athletes and get their dietary preferences. Your products will be more popular if they address specific health concerns like gut health or mental wellness.

Analyze your competitors

During this process, you can identify your competitors. You can visit their websites or stores to see how their products attract customers. The advantages could be added on your own product, and issues customers always complain could be your selling point. If you solve problems most customers encounter, the sales volume of your products can’t be too bad.

Evaluate the cost and set price

Meanwhile, don’t forget to investigate the cost it is needed from product developing to marketing. If your budget is tight, you can directly buy small order of supplements from manufacturers. If you have a flexible budget, you may buy a machine to make supplements by yourself. In this way, you can customize your supplements with less cost. In addition, you need to notice the price range those supplement manufacturers set. You can price your products based on theirs after calculating overall costs.

Register Your Business

A new supplement company require registration. A business structure should be considered at first. Many entrepreneurs choose an LLC because of its balance of protection and simplicity. Then register your business name. Your chosen name should be unique and comply with naming requirements. If you are in the US, apply through the IRS to receive your EIN. It is necessary for tax purposes and hiring employees. Next, your company needs to obtain necessary licenses and permits.  More importantly, your products need to meet FDA and GMP standards.

Product Making

It is time to make supplements, but at first you should make your own formula to solve problems you aim at. Then you select proper ingredients based on scientific research and effectiveness. Take gummy making for example. At the beginning, contact a reliable ingredient manufacturer to purchase materials. You may require Certificates of Analysis (COA) from suppliers to confirm that ingredients meet purity and potency standards. Then a gummy making machine is needed for your production.

There are many types of gummy production machines based on automation levels. At the start of your business, it is wise to buy semi-automatic models. It balances efficiency and cost. Fully automatic machines are highly expensive. You’d better buy them after you make some profits.

Private label supplements

If you find it difficult to create formula and buy machines by yourself, you can try private label products. There are many supplement manufacturers that support customize different supplement types.

You just tell your requirements to them and negotiate with them in every detail. According to the communication, you can evaluate if he is professional enough to complete your task. If you think he is reliable, a small order could be done to test. Once you are satisfied with the product quality, a larger order is OK.

Correct Labeling

After your products are finished, you need a correct and clear label. The label should show key information to customers. It always include product name, amount, ingredients, manufacturer information like your company name and location, directions, warnings, etc.

Suitable Packing

Packaging is the direct interaction with your customers. Besides important information printing, many manufacturers use an attractive packing to attract customers. When designing your packing, it is necessary to understand your target audience, such as age, income level, lifestyle, etc. For example, luxury brands use minimalist, and high-quality materials. On the other hand, budget brands focus on cost-efficiency. Other elements for consideration include colors, images and icons for certifications like organic. Good packaging builds a strong brand identity and customer loyalty.

Set Stores and Market Your Products

If you are a small business owner, you can open a e-commerce store in platforms like Amazon. This allows you to show more details of your products and product sizes. A brand story could be also created to show your product idea and brand concept.

For marketing, social media is a good platform. You may post some attract images on your account and it allows you to directly communicate with potential customers. In addition, you may send some free samples to influencers. It helps enlarge your market at an extent.

Shipping

This is another big factor for your store. Good shipping experience greatly improves customer satisfaction. If you sell products in Amazon, you can directly use its fulfillment service. The platform would be responsible for shipping your supplement product to customer doors. If you find it struggling to arrange shipping by yourself, express is always used within your country. If shipping abroad, freight forwarders are good choices. They help you handle shipping and even customs clearance.

Improve Your Supplement Efficiency with iPharMachine

As a leading machine manufacturer in China, iPharMachine has much experience in customization and technical support. We provide various types of equipment for making supplements. Whatever you want to make capsules, tablets or gummies, we can find the most suitable machine to meet your requirements. We also have long-term cooperative freight forwarders to ship your equipment to your designated place. If you have any questions after ordering, feel free to contact us. Our professional technical team are ready to help you solve problems.